THE METHODOLOGY
Nothing lives on a slide only. Each step ends with something written down, agreed to, and usable — so the work survives the workshop.
DISCOVER
A structured survey and interview round across your leadership team. Surfaces where people privately disagree about who you serve, what you sell, and why anyone should choose you.
Artifact Where your team is actually misaligned, in their own words.
Your business model, economics, and growth constraints, plus an audit of what your brand currently signals across owned, earned, and AI-readable surfaces.
Artifact A baseline of what the market — and AI — currently believes about you.
Buyer interviews and research into the job your customers are actually hiring you for, the language they use, and the moment they decide.
Artifact The problem your buyer thinks they have, stated in their words, not yours.
Every meaningful competitor mapped on what they claim, what they can prove, and where the category has gone generic.
Artifact The claims already taken, and the white space nobody credibly owns.
DISTILL
The intersection of what buyers want, what competitors can't credibly claim, and what you can sustainably deliver.
Artifact A shortlist of defensible positions, pressure-tested against evidence.
Features climb to functional benefits, functional benefits climb to emotional ones. We find the highest rung you can actually defend.
Artifact The altitude your brand can own without overclaiming.
Purpose, values, personality, and voice — plus the One Thing your brand stands for when everything else is stripped away.
Artifact A written foundation your whole team can carry into a room.
DESIGN
One Core Claim, three Supporting Claims, three Reasons to Believe per claim — each one TOP-tested for Truth, Ownability, and Provability.
Artifact The single artifact that governs every word your company publishes.
How the Claim Framework expresses itself across sales, marketing, content, product, and AI-readable surfaces.
Artifact One message architecture, every channel.
Campaign-ready briefs that translate the strategy into specific asks of specific audiences.
Artifact Briefs your team or agency can execute against on Monday.
Every claim in the framework has to survive three questions before it ships.
Is it actually true of your business today, not aspirationally true? A claim you can't deliver is a promise your operations will break.
Could a competitor say the same sentence without lying? If yes, it's category baseline, not positioning.
Can you show evidence a skeptic would accept? Unprovable claims are invisible to AI, which weights corroboration.
That boundary is what keeps this productized. A Brand Truth Workshop produces one Claim Framework for one audience in one market. Organizations that need multiple audiences or business units scope as multiple workshops, priced and scheduled separately. Extensive primary research is an add-on, not something absorbed silently into the timeline.
It's also why we can quote a fixed price and a fixed range of weeks while most strategy engagements can't.
Months of brand strategy work. Delivered in weeks, not quarters.
Seven Claim Frameworks from seven industries, published in full.