FREE HOMEPAGE AUDIT

Two scores in five minutes: human persuasion and AI signal clarity.

Paste your URL. We score how well your homepage persuades a human buyer, and how legibly it signals to the AI systems those buyers now ask first.

TOOL EMBED

The grader is built and lives elsewhere. Import or embed it here.

Replace this block with the tool's iframe or script. Keep the copy above and below — it's what makes the page rank and gives AI something to read, since the tool itself is not crawlable.

What it scores

BUYER CONVERSION

Does it persuade a person?

Clarity of the core claim, whether the value proposition survives a five-second read, proof and specificity, friction in the primary call to action, and whether the page addresses a buyer's actual decision or just describes the company.

AI SIGNAL CLARITY

Can a machine read and repeat it?

Crawler access, server-rendered content, semantic heading structure, self-contained passages, structured data, entity consistency across your other surfaces, and whether your claims are corroborated anywhere a retrieval system can find them.

Why both scores, together

A page can persuade a human and be invisible to a machine — beautiful, image-heavy, JavaScript-rendered, no structured data. A page can be perfectly machine-legible and say nothing a buyer would act on. Optimising either one alone is how sites end up losing on the other.

The two scores are diagnostic, not a verdict. A low AI score is usually a technical fix. A low persuasion score is usually a positioning problem, and positioning problems don't get solved on the homepage — they get solved upstream.

If the score is low because your claim is generic, no amount of markup will fix it.

Score first. Then decide what it's telling you.

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